Cinderellas: Zambia – Come on in! It’s GREAT in Zambia!

In 1971, the Zambia National Tourist Bureau ran a campaign Come on in! It’s GREAT in Zambia!  That year, 25,000 tourists visited Zambia, and by 1972, this number rose to 42,378.

Contributors

• James Gavin

References

• The Statesman’s Year-Book 1973-74