Interflora

Interflora

Johannesburg

Interflora is the world’s largest, most recognized and respected flower delivery service. Supported by a network of over 40,000 florists worldwide, they deliver to approximately 140 countries, including South Africa.

In 1920 a florist, Joe Dobson, of Leighton’s Seedsmen and Florists in Glasgow, and a nurseryman, Carl Englemann in Essex were looking to increase their business. They knew of the Florists Telegraph Delivery Association (FTDA) which had existed in the US since 1910, and applied to join as foreign members.

In 1923 the UK arm of the FTDA was formed with 17 members. One of the straplines used in advertising was Flowers by Wire when the telegraph was actually used to communicate between florists. Later, telegrams were sent from member to member requesting deliveries to be made in the recipient florists area. In the original Interflora Directory, used by members, the longest established members could be recognised by their telegraphic address. This would be the only telegraphic address in that city to include the name Interflora.

In 1950, Interflora was established in South Africa. Interflora African Areas is made up of hundreds of members using their unique flower delivery service across South Africa and Africa including Angola, Malawi, Mozambique, Namibia, Zambia and Zimbabwe. The Interflora African Areas Head Office is based in Johannesburg, South Africa.

In 1953 the name changed to Interflora and the slogan Flowers Worldwide along with the Mercury Man roundel became well known. Say it with Flowers became the subsequent and most famous slogan associated with Interflora.

References

Contributors
  • James Gavin