Draeger Freres

Draeger Frerés

Paris

Draeger Frerés is a French printer who has published some of the masterpieces of French publishing and was one of the pioneers of advertising. The company was founded 13 August 1886 by Charles Draeger and a financier under the name of “Draeger & Lesieur.” Upon Charles’ death in 1899, the business was relaunched by his wife of Charles under the name of Draeger Brothers. In 1907 she moved to Montrouge and teamed up with American advertising, Wallace, to found one of the first communication agencies: Wallace & Draeger.

Between World War 1 and World War 2, the company reached its peak. In 1954 Draeger joined the Colbert Committee in 1954. In 1968, Claude Draeger, photographer and grandson of the founder, launched the Draeger editions. He published large format books with renowned artists such as Braque, Salvador Dalí, Magritte and Pablo Picasso. His Draeger Dalihas sold more than 300,000 copies.

The Gaillard-Motel family acquired the business in the late 1970’s by transforming their business into making wallpaper. However, they went bankrupt and the publishing activity fell into disuse in the 1980’s. The archives of the Draeger printing house were dispersed on 6 March 1990.

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